Selling Sanitation

Our classes are going really well. Yesterday we finished all the lessons about assessment. These included lessons about the technical assessment that needs to be done when someone is trying to locate a latrine, things such as how deep is the water table, how close to wells can it be located etc... It also included social assessment which relates to what cultural things do you need to be aware of when you are dealing with sanitation. One example we mentioned in a previous blog was the fact the inlaw don't use their children's latrine. Today we really get into the promotion lessons which will be talking about selling sanitation as if it is a product. The goal is to make latrines appeal the consumer hidden in each person. We will be discussing ways to market latrines to people based on benefits they will receive from them. Today's lessons are very fun because we will divide the class up and ask them to come up with a promotional slogan and a song or skit that could be used in a village or in the media. We're looking forward to a lot of laughter today.