Yesterday we taught our promotion lessons and students came up with promotional campaigns for sanitation. The campaigns were developed after we did some "market analysis" to determine the highest preceived benefits to latrine use. The class voted privacy and cleaner surroundings the top 2 benefits. We had an interesting discussion about privacy. I generally would think of privacy meaning that no one can see or hear me going to the bathroom (ie 4 walls around me), added to this our students discussed how it includes not being interrupted or interrupting their neighbor who may be sneaking a visit to there latrine. One students told a story about how that very thing happened to him yesterday morning. He said how he enjoys reading the newspaper in peace, so some things are universal.
For the promotional campaign the assignment was to come up with a slogan for the campaign, and a skit and/or song that they could use to promote latrine use. One of the best slogana was "a toilet is life" which the students incorporated into a song. This was all accompanied by a 10-minute skit with some good acting.
Friday, July 13, 2007
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